TDAP will also help improve market access through advising the Government on matters of trade diplomacy and promoting the “business” image of Pakistan in the key export markets for Pakistani products and services, the world over. TDAP’s mission is to achieve a quantum-leap in Pak export. To fulfill such a mission, TDAP shall employ the right skills and competencies, professional management techniques, advanced international marketing strategy backed by competent market research and trade analysis, supported by use of latest technology. TDAP will engender a high level of motivation amongst its staff as they see themselves embark on upwardly mobile career paths within a TPO environment. It will persuade them to significantly enhance their capabilities and skills, and thus assure their personal growth along well-defined career paths. TDAP would thus strive to achieve a role model status for a TPO in the Developing Countries.